In Copycats, Oded Shenkar challenges this viewpoint. Copycats presents suggestions for making imitation a core element in your competitive strategy and . In Copycats, Oded Shenkar challenges this viewpoint. Copycats presents suggestions for making imitation a core element in your competitive. Oded Shenkar, professor at Ohio State University’s Fisher College of Business and author of “Copycats.”.
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Shhenkar Women Leaders in Corporate America: The review must be at least 50 characters long. He reveals how imitation – the exact or broad-brushed copying of an innovation – is as critical to prosperity as innovation, especially when the two are used together. Your display name should be at least 2 characters long. Not Enabled Screen Reader: Christopher Earley and Elaine Mosakowski.
We appreciate copycahs feedback. Based on rich business examples the author shows the benefits of imitation and its complementarity with innovation as drivers of success. Making the Right Decisions.
I started to look at various trends and realize coptcats big of a potential there is out there. And they avoid costly errors by observing and learning from others? Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: See all 9 reviews. I think the book is maybe too long for its goal: Yan rated it it was amazing Jun 10, Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required.
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Julio Cesar rated it really liked it Oct 30, In Copycats, Oded Shenkar challenges this viewpoint. Internet via World Wide Web.
Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge by Oded Shenkar
The Decision to Trust. Please try again later. Gustavo Tavares rated it really liked it Jul 06, Viral rated it liked it Jan 09, It gives plenty of anecdotal evidence on successful and failed copies “imitations”but the author does not give solid reasonings on why each one failed or succeeded, except wrap each in qualitative business lingo and not very helpful biological analogies.
Management of Organizational Change. Continue shopping Checkout Continue shopping. We pity their fate: Matt rated it really liked it Jul 17, Top Reviews Most recent Top Reviews.
Comments and reviews What are comments? Personally, I own a very small business and been lured into thinking I need to ‘innovate’ and that imitation is bad.