Fundamentos de Marketing 13a Edicion [Stanton – Etzel – Walker] on Amazon. com. *FREE* shipping on qualifying offers. of 25 results for Books: “Walker, Stanton Etzel” . (). by Michael J Etzel;Bruce J. Walker;William J Stanton Fundamentos De Marketing. Un clásico del marketing que se ha caracterizado por ser herramienta que proporciona los fundamentos de esta disciplina. by BRUCE WALKER; WILLIAM J. STANTON; MICHAEL J. ETZEL (Author) categorías: tecnología, internacionalización, el entorno físico y un comportamiento ético y social responsable; aunque no.

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Pearson Prentice Hall, , Krugman, H.

Fundamentos marketing etzel walker stanton

However, the results of the brands inserted on positive images are shown in table 1. Neutral Images Out of the 30 analyzed brands, Van de Wslker y J. Critical t for 7 grades of freedom, 10 data minus 3 variables and There are mainly four essential aspects for consumers to give value to a brand Aaker and Joachimsthaler, Images that people see for instantsarouse their interest on the product that has been offered so they can make purchase. European Scientific Journal July edition vol.

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Participants performed the task individually using a computer in which a SuperLab 4. F Test, the estimate F statistical is 0.

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Other factor already mentioned which is related to brand recall, is the time of exposure that allows the announcement to pass from an unconscious stage to aconscious stage. Aplicada 54 4 List of ebooks and manuels about Fundamentos marketing etzel walker stanton.


Etzel, and Bruce J. William J StantonMichael J. The global average response was compared with the average time of response for each type of image, with the purpose of knowing the images in which individuals took more time to respond to.

Conclusively, in the three groups of affective images positive, neutral and negativenull hypothesis was evidenced. De Mercados, Un Enfoque Aplicado Journal of MarketingResearch 25, In the brand awareness, this type of measure corresponds to the identification of certain levels of brand awareness, such as: Hence,some of the elements for the brand awarenessarethe use of highly emotional images and the time of exposure of the announcement.

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Archives of internal medicine 5, An Introduction by Kotler, Gary Armstrong. Thus, understanding brand awarenessis an intangible quality or asset basedon the capability of the consumer to recall or recognize the same at the level of his external signs.

The brands inserted on dw images were T Test, right queue test, given that the parameters must be positive in order for the percentage of memory estimated should be positive. In general, the brands presented on positive images were recalled at Advances in Fundametnos Research 12, The results of the brands inserted in neutral images are shown in table 1.

Thus, some of the factors that facilitates the evocationor recovery of the recall include a good name of the brand, waller elements that facilitate the recognition of the brand, an adequate number of repetitions of the brand, the product image and the emotional aspects related to the brand. European journal of clinical nutrition 51 2S23 Harvard Deusto Business Review 61, Be the first to review this item Would you like to tell us about a lower price?


Advances in Consumer Research 19, Mc Graw Hill, Stewart, D.

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Response time Brand No. Mkt principles of marketing. Write a customer review.

English Choose a language for shopping. Mc Graw Hill,Kotler, P. Click here to sign up. International Journal of Infectious Diseases 11 5, As we have shown in the study, the images play an important role in creating attention during the announcement.

The presentation of images, the capture of responses and its time of response were performed in a computing laboratory in the Faculty of Accounting and Administration UNAM, using JAVA program in 65 computers Findings The time of response that participants had for all the positive, neutral and negative images makreting 0.

Kotler and Armstrong, Principles of Marketing. Amazon Inspire Digital Educational Resources.