Hamam is a brand of soap made in India and marketed by the Indian unit of Unilever. The brand was previously owned by Tata Sons. The name comes from the. Relaunching the brand Hamam in urban & rural markets. Hamam is a natural soap it was more of a natural soap than herbal Hamam Sample Work – Lush “Hope Soap” advertising proposal (student project). Ready to download MBA project reports in Finance, Banking, Human Resource HR, Marketing and many more.
|Published (Last):||5 June 2012|
|PDF File Size:||9.96 Mb|
|ePub File Size:||13.87 Mb|
|Price:||Free* [*Free Regsitration Required]|
The area of study was Coimbatore city. The company has to give some discounts or offers at the time of special occasions i.
The study is confined to the city of Coimbatore only considering the consumers of effect of Lux soap. This is shown in figure 5 below. LUX is a global brand developed by Unilever. It is noted as a brand that pioneered female celebrity projecy.
Company targets only youth between 15 to 35 years who are conscious of beauty and skin but in current scenario all people are prlject conscious regarding their skin and beauty, so company should also consider them while manufacturing the product.
Hamam soap has neem, tulsi, and aloe vera, which the manufacturer claims will protect the skin from rashes, pimples, and body odor. Organizations need to retain existing customers while targeting non- customers. Hamam is a brand of soap made in India and marketed by the Indian unit of Unilever. The main marketing objective was also to hama the market share and introduce modifications in the product.
Hamam soap was established in as a mild soap that could be used by families. Hamm behaviour always looks for some extra benefit with purchasing. Enter the email address you signed up with and we’ll email you a reset link.
Marketing research-customer satisfaction towards Lux soap. Lux toilet soap was launched in the United States in and in the United Kingdom in Lux is a generic brand widely used by all segment of society, so company should consider all segment of society while launching its different types of product.
Lever Brothers Margarine Unie W. Customer satisfaction developed in the s by Professor Noriaki Kano that classifies customer preferences into five categories: From the about table it is prouect that Customer satisfaction is osap term frequently used in marketing.
In particular, the findings imply a 1 percent increase in customer satisfaction should be associated with a 0.
HAMAM SOAP Questions and Answers, Discussion –
It is said to be pure and safe on the skin. The Kano model offers some insight into the product attributes which are perceived to be important to customers. They demand for affordable price for product and good schemes with purchasing. Help Center Find new research papers in: Although the literature on consumer satisfaction is accumulating, the stream of research is still in the development stage, hence is highly inconsistent and fragmented. By the early s, it was a hugely successful brand and inthe Lever Brothers conducted a contest that led them to a very interesting finding: From the table it is inferred that the You can tick more than one option?
It has been withdrawn from the market due to regular Hamam’s strong presence and lower sales numbers in the Nalangumavu variants. The level of satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization’s products.
You can tick more than one option a Lotus and cream purple b Sandal c Strawberry d Peach 21 What is the maximum price you spend on basic sized bath soap? The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate.
This product article is a stub. We take this opportunity to extend my thanks to Dr. It is the vision of Lux soap to give woman that million dollar feelings every time they use the Lux product be it slap of their fragrant beauty soaps or refreshing body washes. Hindustan Unilever company website. And some suggested to reduce the price so that middle class can buy the soap.
The methods of data collection used were.
According to Herrmann et al. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Log In Sign Up. There are many factors that affect customer satisfaction. It is the record of our original work done under the supervision and guidance of Ms. Between andHamam launched Hamam Nalangumavu soap.
Init became the first mass-market toilet soap in the world. Views Read Edit View history. Retrieved 21 February If yes describe what ……………………………………………………………………………………… 25 Do you have any suggestions? From the above table it is inferred that 8.